Sonata Notes: 5 Things Marketers Know that the Training Industry Forgets
Both the marketing and training industries involve connecting with audiences, communicating key messages, driving behavior change, and motivating people to action.
Both the marketing and training industries involve connecting with audiences, communicating key messages, driving behavior change, and motivating people to action.
Different people react to failure in different ways, most of them unhelpful. It’s rare for anyone to honestly and rationally reflect on their own mistakes - which is a shame, as analyzing past failures can help us succeed in the future.
Compliance training is necessary to shield organizations from liability and regulatory fines. But is there a better way to deliver compliance training than having workers click through slide after slide of legal disclaimers then answer insultingly basic true/false questions?
Training usually works best when delivered in small increments over a longer period of time, yet the logistics of in-person training tend to bias organizations towards one-time marathon workshops. How can we affordably extend the learning experience beyond a one-time event?
For many NGOs, the standard training model is to fly people across continents and oceans to attend in-person workshops, but is this approach sustainable? And what are the alternatives?
By taking a systematic approach to "informal" learning, you can meet the majority of your organization’s learning needs without a massive capital investment in training.
Sports coaches often describe some qualities - like height, lung capacity and passion - as "uncoachable". Does the same hold true for essential workplace skills like intuition, creativity and systems thinking?
There’s been a lot of interest lately in using games to motivate learners and reinforce learning by tapping into our competitive instincts. The only trouble is, when trying to “gamify” training programs, many organizations miss the real value of play.
From predicting the weather to anticipating disease outbreaks, computers enable us to gain useful insights from massive data sets. However, while a skilled analyst can scan a sheet of numbers and spot the important trends, most people do better when data is presented within a simple, logical, compelling narrative.
At this point, there's no denying that workplace sexual harassment and discrimination are serious, pervasive issues. While it’s true that many problems result from the misconduct of a few bad actors, the effect of even a single bully or harasser on your team should not be underestimated.