EDUCATIONAL MARKETING

If you want to engage customers, stop “selling” and start teaching…

From simple explainer videos to full-fledged courses, Sonata Learning will help you create educational content that delivers real value to prospects and customers.

Schedule a Consultation

How Learning Drives Customer Loyalty

Today’s customers don’t want to hear conventional marketing messages, but they do want opportunities to grow their knowledge and skills.  Offering well-designed educational content on topics your customers care about can benefit your brand in a number of ways:

Help customers appreciate the value of your product or service.

Customers can find plenty of information about your product or service online – but do they understand its value? By providing a “101” level overview of your product category or a deep dive into the science behind your services, you can help customers realize why they need what you provide..

Offering useful learning content related to your product or service.

Educational content doesn’t have to focus narrowly on your products or services: by offering customers training on topics of general interest – e.g., a bank providing financial literacy courses – you can earn customers’ goodwill, trust, and – eventually – their business.

Become a thought leader

While credibility is important for consumer sales, it is absolutely critical for B2B. Sonata Learning can help you build a rich catalog of education content to position your brand as the authority within your niche.

Identify highly engaged leads

Educational content is a great for qualifying leads and driving expansion. If a prospect or customer takes the time to complete a training course on your site, odds are they’d be receptive to other forms of outreach.

Help customers appreciate the value of your product or service.

Customers can find plenty of information about your product or service online – but do they understand its value? By providing a “101” level overview of your product category or a deep dive into the science behind your services, you can help customers realize why they need what you provide.

Offering useful learning content related to your product or service.

Educational content doesn’t have to focus narrowly on your products or services: by offering customers training on topics of general interest – e.g., a bank providing financial literacy courses – you can earn customers’ goodwill, trust, and – eventually – their business.

Become a thought leader

While credibility is important for consumer sales, it is absolutely critical for B2B. Sonata Learning can help you build a rich catalog of education content to position your brand as the authority within your niche.

Identify highly engaged leads

Educational content is a great for qualifying leads and driving expansion. If a prospect or customer takes the time to complete a training course on your site, odds are they’d be receptive to other forms of outreach.

Deliver High-Value Learing Content for Any Audience

Sonata Learning can serve as your turnkey educational marketing team, with agency-caliber production plus adult learning expertise to help you deliver high-value educational content including:

  • Webinars
  • Explainer Videos
  • Articles & Whitepapers
  • Self-Guided Courses
  • Instructor-Led Courses

Portfolio Examples

Brochures and Whitepapers