CASE STUDY PSI
Population Services International is an NGO that takes a unique, business-oriented approach to solving global health challenges such as HIV, malaria, family planning, non-communicable diseases, water, sanitation and more.
By leveraging strategies adapted from commercial marketing, PSI works to make high quality health products and services affordable for all, and positively influence consumers to adopt healthy behaviors.
PSI hired Sonata to create documentation, training materials and knowledge management platforms to help its staff – many of whom come from traditional public health backgrounds – to apply concepts such as market analysis, branding, prototyping, promotion and supply chain management in their programs. Sonata worked with PSI’s experts to create materials for both face-to-face and online instructor-led workshops, self-guided e-learning, and train-the-trainer materials.