Satisfied client explores customer education content on laptop

Don’t Just Sell—Educate

Educational content is one of the best ways to engage with customers and prospects – from courses to explainer videos to interactive A.I. experiences, Sonata Learning will help your customer education programs stand out.

Satisfied client explores customer education content on laptop

Our A.I. Powered Chatbots and Agents Turn Marketing Communications into Conversations

Sonata can design interactive A.I. chatbots, games, and experiences that provide a deeper connection with your customer. This includes:

Virtual advisors that guide customers through analyzing their problems and recommending relevant solutions.

A.I. chatbots that answer questions based on your website’s contents.

Interactive games, experiences, and simulations that entertain, educate and engage your audience.

Executive uses educational marketing to attract and retain customers

Conventional marketing won’t get your audience’s attention.

People are sick of being “sold” to. In a landscape where cynical, sales-oriented content marketing and AI-generated copy have eroded trust, educational marketing is the key to standing out. Engage your customers by giving them the opportunity to develop their skills and grow their knowledge through quality educational content such as on-demand courses, live workshops, and tutorial videos.

Educating the client is the value add, period. 

Engage Customers at Every Level

Satisfied customer navigates a client onboarding module

Onboarding

Teach customers and prospects about how your product or service works and help them develop core competencies. 

Examples:

  • Software user tutorials
  • Client onboarding videos for a law firm
Sales associate shows customer how product can benefit organization

Product Education

Show customers how your product or service impacts their day-to-day and how they can leverage your solutions to achieve their goals.

Examples:

  • Case-based webinars for an engineering firm
  • An online marketing academy from a CRM provider
Client accesses a mobile-friendly production education materials on iPhone

Professional Enrichment

Provide educational content beyond your products and services, to help  learners and their organizations grow and thrive.

Examples:

  • A financial software company offering a guide to bond ratings
  • Interior design classes from a paint company

Empowering customers, elevating your brand

Deliver value

Deliver Value

Increase engagement and satisfaction by helping customers develop the knowledge and skills they need to excel in their careers.

Generate qualified leads

Generate Qualified Leads

An educated customer who truly understands your product or service is far likelier to recognize the value of what you provide.

Establish authority and expertise in sales

Establish Authority

Set yourself apart from your competitors with quality educational content that positions you as a market leader. 

Build customer trust and loyalty

Build Trust and Loyalty

Earn the trust of prospects and inspire loyalty in existing clients by demonstrating a commitment to customer success.

For Great Customer Education,
Hire an Education Company.

Effective customer education goes beyond the scope and expertise of a typical marketing agency, requiring not only a deep understanding of your solutions and customers but also a solid grasp of learning and development best practices.

Sales associate wins over client by demonstrating expertise and providing value

From Expertise to Customer Empowerment

With clients in fields ranging from agriculture to aerospace, Sonata Learning specializes in communicating complex information in plain language while helping learners master practical skills. We’ll transform your expertise into high-value educational content and events that not only earn the appreciation of your customers but also help you achieve your business goals.

Sales associate wins over client by demonstrating expertise and providing value

High-Impact Learning in Any Format

From quick explainer videos to full-fledged courses, Sonata Learning delivers experiences that engage and educate your audience. Click to learn more about our services.

Interactive e-learning

On-Demand
Courses

Instructor-led training and coaching

Instructor-Led Workshops

Explainer videos for client education

Explainer
Videos

High-quality and well-designed learning materials

Our designers will give your educational resources style and substance with branded, agency-caliber graphics and video.

High-quality and well-designed learning materials

Our designers will give your educational resources style and substance with branded, agency-caliber graphics and video.

Your Turn-Key Educational Marketing Team

Using the same research-based methods we apply in our regular workforce training engagements, our learning experts will help you create substantive, valuable educational marketing content.