Conventional marketing won’t get your audience’s attention.
People are sick of being “sold” to. In a landscape where cynical, sales-oriented content marketing and AI-generated copy have eroded trust, educational marketing is the key to standing out. Engage your customers by giving them the opportunity to develop their skills and grow their knowledge through quality educational content such as on-demand courses, live workshops, and tutorial videos.
Educating the client is the value add, period.
Engage Customers at Every Level
Onboarding
Teach customers and prospects about how your product or service works and help them develop core competencies.
Examples:
- Software user tutorials
- Client onboarding videos for a law firm
Product Education
Show customers how your product or service impacts their day-to-day and how they can leverage your solutions to achieve their goals.
Examples:
- Case-based webinars for an engineering firm
- An online marketing academy from a CRM provider
Professional Enrichment
Provide educational content beyond your products and services, to help learners and their organizations grow and thrive.
Examples:
- A financial software company offering a guide to bond ratings
- Interior design classes from a paint company
Empowering customers, elevating your brand
Deliver Value
Increase engagement and satisfaction by helping customers develop the knowledge and skills they need to excel in their careers.
Generate Qualified Leads
An educated customer who truly understands your product or service is far likelier to recognize the value of what you provide.
Establish Authority
Set yourself apart from your competitors with quality educational content that positions you as a market leader.
Build Trust and Loyalty
Earn the trust of prospects and inspire loyalty in existing clients by demonstrating a commitment to customer success.
For Great Customer Education,
Hire an Education Company.
Effective customer education goes beyond the scope and expertise of a typical marketing agency, requiring not only a deep understanding of your solutions and customers but also a solid grasp of learning and development best practices.
From Expertise to Customer Empowerment
With clients in fields ranging from agriculture to aerospace, Sonata Learning specializes in communicating complex information in plain language while helping learners master practical skills. We’ll transform your expertise into high-value educational content and events that not only earn the appreciation of your customers but also help you achieve your business goals.
High-Impact Learning in Any Format
From quick explainer videos to full-fledged courses, Sonata Learning delivers experiences that engage and educate your audience. Click to learn more about our services.
Our designers will give your educational resources style and substance with branded, agency-caliber graphics and video.
Your Turn-Key Educational Marketing Team
Using the same research-based methods we apply in our regular workforce training engagements, our learning experts will help you create substantive, valuable educational marketing content.
