SONATAnotes
5 Things Marketers Know that the Training Industry Forgets

If asked to personify the marketing industry versus the training industry, one might imagine them as the popular kid and the nerdy kid in high school, respectively, passing in the hallway without saying “hello”.
Yet the two fields have quite a bit in common. Both involve connecting with audiences, communicating key messages, driving behavior change, and motivating people to action.
In that spirit, here are five things that the learning industry can learn from marketing when it comes to influencing people:
Emil Heidkamp is the founder and senior learning strategist at Sonata Learning. He works with NGOs, corporations and government agencies to implement training and knowledge management initiatives impacting thousands of learners in over 50 countries.